Email marketing is one of the most effective ways to connect with your audience directly. But it’s not just about sending emails to everyone on your list. To increase engagement, segment your email list into different groups based on their interests or behavior. This lets you send more personalized emails, which increases the chances they’ll be opened and acted upon.
Subject lines are the first thing people see, so make sure they’re engaging. A good subject line can be the difference between an email getting opened or ignored. Keep your emails short and to the point, offering something of value like a helpful tip, a special offer, or exclusive content.