Tracking your digital marketing performance lets you see what’s working and what’s not. Without tracking, you’re flying blind. Tools like Google Analytics give you valuable insights into your website traffic. You can see how many people visit your site, where they come from, and what they do when they get there. These insights help you figure out which parts of your strategy are working and where you need to make improvements.
You should track key metrics like bounce rate (the percentage of visitors who leave without taking action), conversion rate (how many visitors complete a desired action like making a purchase or signing up for your newsletter), and traffic sources (where your visitors are coming from). Tracking these metrics regularly will help you refine your strategy over time.
Actionable Steps
